Cold calling is not where the sale happens. Cold calling is simply advertising done by sales reps. Cold calling both a technique and a skill that’s been deployed and taught for several generations. But in my opinion, it’s time to put this hoary old chestnut on the brazier and roast it. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling as ‘door-knocking’. Being a master of selling is just about training.
Overcoming sales objections
September 28th, 2008 | Business
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